Aug 152009
Maggi, PETA and Everything in Between

Ads reinforce thousands of stereotypes – men work, women cook; women don’t take enough care of themselves; women need men to pay attention to them 24/7 if they want to be happy; little girls don’t play with cars, so on and so forth. Working through them can be hard work, but work one must – to be carried away and live like all these stereotypes would be to live the rather odd life of the Barbie Doll.

Aug 152009
One-Size-Fits-All Marketing Strategy

Women, or rather girls, purportedly go out with boys with both or at least one of these. Shaving blades/creams/lotions–I am stretching my imagination here—maybe because women wouldn’t want their dates to look like ruffians with a daylong stubble. Magazines—this is the easy one—nothing else but women looking seductive would probably prompt them to buy those. And here is the clincher: underwear. Come on now!

Mar 012009
Warning: May Cause Sexism

 
 Even when you consider yourself a feminist (as I do), and tend to view the world through your feminist, Gloria Steinem-esque hippie shades (I don’t have those shades, wish I did), there is still the danger of…
 
LATENT SEXISM! AND TARANTULAS!
Okay, maybe not tarantulas, but I wanted to get your attention.
I experienced the dangers of first-hand [...]